Figuring out how to define user personas and target audiences and be a real challenge. It takes time and energy and it isn’t always clear how to do it.
Who should you go after? What questions should I be answering? Should I go broad or narrow? These are just a few of the questions that you’ll be facing when you define your target audience and user personas. That’s challenging.
But it’s also critical to the success of your business because it is integral to your overall strategy. Check out this article from Forbes about why defining user personas is so important.
Many business owners are in the trenches day-to-day but I’m talking about a top-down look from 10,000 feet at your business and the strategies you’re using.
Using this infographic as your guide, you can define who your target audience is for marketing campaigns and define user personas. Once completed, you’ll know exactly who you want to go after and how to convert them into loyal customers.
Define User Personas and Target Audiences: Narrowing It Down
To begin with, start to define your user personas and target audiences by defining your perfect customer. This is the one that, if you could, you’d clone and have all your customers be like. They’re perfect.
Next, create a list of all the different kinds of people who would fit that description.
If your business is very specific to one niche, you may only have one or two. Or, if you are broader, your business may have several.
These will turn into what I’ll refer to as user personas–individual types of people who are perfect for your business to target but vary in characteristics.
Define, Define, Define
Next, define user personas and target audiences by answering the following questions for each persona you just created.
There are 41 questions below and you may have more depending on your business.
The important thing is to know who your targeting as well as possible so be sure to answer as many as possible. Remember this is about strategy and great strategies are built on a solid foundation of information.
Once you have defined your user personas and target audiences, take a look at these UX guidelines and how to marry your business goals to your website’s design to further enhance your strategy.
And, for the extra win, use your answers to help define keywords to use in your SEO strategy.
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