how to define user personas and target audiences

How to Define User Personas and Target Audiences: 41 Questions You Need to Answer [Infographic]

Andrew Farquer Content Marketing, User Experience

Figuring out how to define user personas and target audiences and be a real challenge. It takes time and energy and it isn’t always clear how to do it. Who should you go after? What questions should I be answering? Should I go broad or narrow? These are just a few of the questions that you’ll be facing when you …

ux guidelines and rules

27 UX Guidelines and Rules for Creating Exceptional Digital Experiences [Infographic]

Andrew Farquer Design, User Experience

The success of any digital experience is dependent on a solid foundation of UX guidelines and rules. When UX fails its bad for everyone involved. But, how can you ensure a positive outcome for both the business and the users? Below are 27 UX guidelines and rules compiled from across the web, as well as Peter Morville’s 7 factors that …