How to Pick Background Images for Your Website

Andrew Farquer Design, User Experience

Choosing the right background images for your website might seem easy, and sometimes it is, but it can often become quite difficult as well. My first piece of advice is, don’t skip this! The visuals on your website will instantly define it’s quality in your visitor’s minds. And, that will be tied to you. Never skimp on visuals, period. Even if everything …

how to define user personas and target audiences

How to Define User Personas and Target Audiences: 41 Questions You Need to Answer [Infographic]

Andrew Farquer Content Marketing, User Experience

Figuring out how to define user personas and target audiences and be a real challenge. It takes time and energy and it isn’t always clear how to do it. Who should you go after? What questions should I be answering? Should I go broad or narrow? These are just a few of the questions that you’ll be facing when you …

ux guidelines and rules

27 UX Guidelines and Rules for Creating Exceptional Digital Experiences [Infographic]

Andrew Farquer Design, User Experience

The success of any digital experience is dependent on a solid foundation of UX guidelines and rules. When UX fails its bad for everyone involved. But, how can you ensure a positive outcome for both the business and the users? Below are 27 UX guidelines and rules compiled from across the web, as well as Peter Morville’s 7 factors that …