why use wordpress

Why Use WordPress: 9 Awesome Reasons

Andrew Farquer Content Marketing, Design, Development, SEO

When looking for a website there are a lot of options.

From Content Management Systems to Dreamweaver, custom platforms to builders like Wix, it can be easy to be overwhelmed.

Why use WordPress: this post will discuss 9 awesome reasons this CMS stands out from the crowd.

Depending on your budget and goals, it may not be the right fit, but it defiantly warrants a close look.

Powerful Yet Flexible

Right out of the box, WordPress is ready to be used and comes with a range of functionality in its core.

These include comments, RSS feeds, static and dynamic pages, and revisions to name a few.

Despite its powerful core, WordPress is also flexible.

It’s built on open source code which means anyone can go in and make changes and they need.

This is huge because it means you aren’t restricted to a certain set up features and functionality.

It also has the added benefit of a massive group of developers who are constantly contributing and improving the core of WordPress

Search Engine Friendly

Search engines like Google prefer sites built with WordPress because the framework is easy for them to crawl.

Taking it a step further, there are plugins like Yoast SEO that take the basic SEO friendliness and dramatically increase it.

So the SEO baked into WordPress from the start is good, and you can boost it easily with a plugin and using the right theme framework.

Customizable Yet Easy to Use

As I stated above, the WordPress core is open source and anyone can manipulate it as they see fit.

That’s powerful, but it doesn’t stop there.

WordPress is really pretty easy to use without any coding.

The What You See Is What You Get publisher offers a fair amount of customization yet is also pretty easy to use.

Often as the ability to customize something increases so does its difficulty in use.

That’s not always the case with WordPress.

The basics are there and with a little time or training, anyone can use them.

But, if you want to take things to a whole other level with custom themes and functionality from developers, WordPress can handle that too.

Why Use WordPress: It Has A Huge Ecosystem

Speaking of expanding things to another level, WordPress has a huge ecosystem of developers, support companies, and designers.

At the time of writing this, there are over 50,000 plugins available at wordpress.org.

Besides plugins there are many themes and frameworks available that can add functionality and style your website.

And, because of this large ecosystem and its popularity, WordPress can integrate with lots of other services like Customer Relationship Management (CRM) software, hosting specific for WordPress, email marketing solutions with WordPress integration ready right off the bat, and lots of 3rd party support options.

Saves You Money Yet Is So Much More Than A Blog

Why use WordPress: because it’s free.

You won’t need to pay anything to download the software and there are no hidden fees once you start using it.

This comes back to the beauty of it being open source.

It’s always free and it is constantly being improved and maintained by thousands of developers.

Anyone can contribute to WordPress and anyone can use WordPress without paying a dime.

Even though WordPress is free, it’s still so much more than just a blog.

Over 25% of the internet is powered by WordPress and many of those sites aren’t blogs.

In fact, many top brands run their website on WordPress. Sony, Disney, BBC America, Mercedes-Benz, and the Harvard Gazette are all powered by WordPress.

Keeps Getting Better Over Time

The roots of WordPress go back to 2001 but it keeps improving.

Every year more 3rd party companies, integration, and devoted developers, designers, marketers, and writers join the WordPress ecosystem.

The core keeps being improved upon and the WordPress community continues to grow.

WordPress won’t be going anywhere anytime soon and is continuously growing.

About the Author

Andrew Farquer

Andrew Farquer is the founder of Liberty Digital, LLC where he uses his training and experience in anthropology, design, and marketing to grow brands online. Born and raised outside Philadelphia, he enjoys technology, culture, history, and traveling. Connect with him on Twitter or LinkedIn.

Share this Post