Below you'll find a list of all posts that have been tagged as “Strategy”
Figuring out how to define user personas and target audiences and be a real challenge. It takes time and energy and it isn’t always clear how to do it. Who should you go after? What questions should I be answering? Should I go broad or narrow? These are just a few of the questions that you’ll be facing when you …
The success of any digital experience is dependent on a solid foundation of UX guidelines and rules. When UX fails its bad for everyone involved. But, how can you ensure a positive outcome for both the business and the users? Below are 27 UX guidelines and rules compiled from across the web, as well as Peter Morville’s 7 factors that …
SEO is critical to any endeavor online. If people can’t find you, especially organically, it becomes impossible to achieve any goal. But what is SEO? To many, it seems like some form of black magic. So what can you do besides diving deep into learning SEO tactics or hiring an expert? One of my favorite resources on everything related to …
Effective web design isn’t always easy. What content should be used? Where should it go? How should it be structured? These are just a few of the questions that need to be answered before you can create a page that achieves your goals. This post and infographic are going to help simplify the process so you can design web pages that …
